Top 10 Jobs for 2013


This can serve as an indicator about what careers are in demand for this year and future trends in the job market.

CareerBuilder and Economic Modeling Specialists Intl. (EMSI) just released the results of their latest study that used EMSI’s rich labor market database, which pulls from over 90 national and state employment resources and includes detailed information on employees and self-employed workers, to find the best jobs (that require a bachelor’s degree) for 2013. Here are the top 10 as published in Forbes magazine.

  1. Software Developers (Applications and Systems Software):  70,872 jobs added since 2010, 7% growth
  2. Accountants and Auditors: 37,123 jobs added since 2010, 3% growth
  3. Market Research Analysts and Marketing Specialists:  31,335 jobs added since 2010, 10% growth
  4. Computer Systems Analysts: 26,937 jobs added since 2010, 5% growth
  5. Human Resources, Training and Labor Relations Specialists:  22,773 jobs added since 2010, 5% growth
  6. Network and Computer Systems Administrators: 18,626 jobs added since 2010, 5% growth
  7. Sales Representatives (Wholesale and Manufacturing, Technical and Scientific): 17,405 jobs added since 2010, 4% growth
  8. Security Analysts, Web Developers, Network Architects: 15,715 jobs added since 2010, 5% growth
  9. Mechanical Engineers: 13,847 jobs added since 2010, 6% growth
  10. Industrial Engineers: 12,269 jobs added since 2010, 6% growth



The Ultimate Guide to Crushing Your Job Interview

There’s plenty to remember before heading in for your important interview. Josh Tolan the CEO of Spark Hire, a video powered hiring network that connects job seekers and employers through video resumes and online interviews discussed with mashable ( an essential guide to interviewing. If you follow his advice, you can dramatically increase your chance of  landing your dream job.

The Obvious: Dress to Impress 

Dress the part: Keep in mind that you want to make a professional first impression, and always dress for a position several notches above the one for which you’re interviewing. If you’re interviewing at a creative, casual agency, make sure the attire you settle on is professional and conservative (although perhaps don’t show up looking like a Wall Street power broker). If your interview is through online video, you might think you can dress down a bit and worry a little less, but this certainly isn’t true! Dress just as nicely as you would for an in-person meeting. Wait until you’re hired to show off your more fashionable and fun side.

Colour me good: Pay attention to the colors you choose before heading out the door or turning on your webcam. This isn’t a fashion show, and some colors won’t be right for an important job interview. Stick to conservative and neutral colors like browns and blacks. If you want to throw a little color in there, think about green, which is the color of money and can send a subconscious message that you’ll be able to bring real dollar value to the company. Stay away from bright primary colors like red and yellow because you want your interviewer focused on your words, not your outfit.

Go the Extra Mile

Dig deeper into the organization: Read the company’s stated values and objectives on its website. Search on the web and in trade publications to see if the company has achieved anything noteworthy recently, whether an industry award or opening a new branch.

Dig deeper into the industry:  Look at the larger issues in the overall industry and compare your company of choice to see how they stack up. All of this research can give you great ideas for tailored questions to ask about the organization when the interviewer turns the floor over to you at the end of the meeting.

Dig deeper into their company culture: Perhaps another employee’s experience can help you avoid a huge misstep or prepare you better for tricky questions. Ask questions on social sharing sites like Quora and LinkedIn Answers to see what experiences others have had at the company. You might also want to see what users have posted about the company on Glassdoor, where employees and candidates alike go to share information about companies from interview tips to salary ranges.

Dig deeper into their internal operations: You can also use social media to connect with current and former employees to get the inside scoop. Send a polite message asking the contact if they have time to discuss the company and then pick their brains about the organization. This will help you get a better view of what the day-to-day life would be like at your dream job. Make sure you ask good questions, but always be tactful. You don’t want to phrase your questions too negatively for fear you’ll get evasive answers.

Dig deeper into their leadership style: You might also want to consider asking those current and former employees you connected with about their working relationship with the boss. The leadership style of the boss can really impact the company culture, whether negatively or positively, so this is important information to know before heading into your interview. You want to enjoy your job, after all, which might be hard if you’re managed by The Office’s Michael Scott.

Research your interviewer: Finally, it’s also important to do some research into your interviewer. Look them up on the web, read their company bio and find them on social media. Their social media presence might even help you gain insight into their interview style. Will they be more conversational or stay by-the-book and stick to their questions? Looking at an interviewer’s social media profile can help you gauge how to interact with them in the interview setting. Plus, social media can help you connect with your interviewer before ever stepping foot in the office. You can share an interesting article or even discuss a recent trend to make a connection before the job interview begins.

Prepare for the Curve Balls

Companies from Google to Amazon like to use tough questions to get candidates turned around during the interview process. This is because companies want to see how well you think on your feet under pressure. If you get a question about filling a bus with golf balls or what kind of animal you would be, don’t panic.

Make sure your answer has some form of real-world value and show the employer how you think through a problem. For the animal example, you might say you’d love to be a cat because you like to work independently and set your own goals. You’ve now answered the question and brought it back to your own skills and qualifications, instead of just providing a wacky answer.

The most important thing to remember with tough questions is to always remain calm and collected. If you seem like you’re going to pieces, the interviewer will think you can’t handle the stresses of the office.

The Questions You Absolutely Must Ask

It’s just as important for you to use the interview to find out about the company as it is for the employer to test you. Here are five questions you should make sure you ask to discover a little bit about the company culture before mentally decorating your office.

What do you like best about working for the company? The answer to this question will tell you a lot about the company culture and the interviewer in general, which is important if your interviewer is also destined to become your boss. If the things they name off sound completely unappealing to you, this is probably not an organization you’ll enjoy spending your 9-to-5.

How would you describe your company culture in five words? This question might seem a bit obvious, but it’s also helpful in learning just what the company values. The five words your interviewer chooses will most likely be the most important and prevalent aspects of the company culture.

What is the growth opportunity like for this position? You want to have room to grow, learn and achieve in your new position. Asking about growth opportunity is both a good way to find out how much you can achieve and also brand yourself as a forward-thinking candidate. If the interviewer is a little light on details for how you can grow in the position or acquire additional education and training, perhaps career growth isn’t in the cards at this company.

What are the qualities of your most successful employees? This question will tell you the most important qualities you should possess in order to succeed in the company environment. For instance, maybe the ability to multi-task and thrive in a chaotic environment is essential. Or perhaps the ability to work as a team and communicate clearly is key. Listen carefully to these ideal qualities and consider what they reveal about the overall organization to see if you’d fit in.

What’s a common misconception about the company you would like to clear up? Almost every company is the victim of common misconceptions, whether it’s about the company itself, the larger industry, or a specific department. For instance, a startup company might seem like all fun and games from the outside, but this just covers up the long hours and high stress levels of employees. Don’t let perks like free lunch or an office gym stop you from finding out what life is really like at the organization. Your interviewer’s answer will tell you both how the outside world views the organization and also how the company views itself.

A Post from Business Insider

Here are some unusual interview questions that really make candidates ‘think on the spot.’

interview guys modelsWacky interview questions are asked to make you think on your feet — and it doesn’t seem like these mind-numbing teasers are going to go away any time soon.

For the past year, Glassdoor compiled the most off-the-wall questions to “help job seekers prepare for challenging or unexpected questions that may arise during an interview.”

Here are the top oddball questions from last year:

1. “If you were to get rid of one state in the US, which would it be and why?”

Asked by Forrester Research for a Research Associate candidate.

2. “How many cows are in Canada?”

Asked by Google for a local data quality evaluator candidate.

3. “How many quarters would you need to reach the height of the Empire State building?

Asked by JetBlue for a pricing / revenue management analyst candidate.

4. “A penguin walks through that door right now wearing a sombrero. What does he say and why is he here?”

Asked by Clark Construction Group for a office engineer candidate

5. “What songs best describes your work ethic?”

Asked by Dell for a consumer sales candidate.

6. “Jeff Bezos walks into your office and says you can have a million dollars to launch your best entrepreneurial idea. What is it?”

Asked by Amazon for a product development candidate.

7. “What do you think about when you are alone in your car?”

Asked by Gallup for an associate analyst candidate.

8. “How would you rate your memory?”

Asked by Marriott for a front desk associate candidate.

9. “Name three previous Nobel Prize Winners.”

Asked by BenefitsCONNECT for an Office Manager candidate.

10. “Can you say: ’Peter Pepper Picked a Pickled Pepper’ and cross-sell a washing machine at the same time?”

Asked by MasterCard for a call centre candidate.

11. “If we came to your house for dinner, what would you prepare for us?”

Asked by Trader Joe’s for a crew candidate.

12. “How would people communicate in a perfect world?”

Asked by Novell for a software engineer candidate.

13. “How do you make a tuna sandwich?”

Asked by Astron Consulting for a office manager candidate.

14. “My wife and I are going on vacation, where would you recommend?”

Asked by Pricewaterhouse Coopers for an advisory associate candidate.

15. “You are a head chef at a restaurant and your team has been selected to be on Iron Chef. How do you prepare your team for the competition and how do you leverage the competition for your restaurant?”

Asked by Accenture for a business analyst candidate.

16. “Estimate how many windows are in New York.”

Asked by Bain & Company for an associate consultant candidate.

17. “What’s your favorite song? Perform it for us now.”

Asked by LivingSocial for anadventures city manager candidate.

18. “Calculate the angle of two clock pointers when time is 11:50.”

Asked by Bank of America for a software developer candidate

19. “Have you ever stolen a pen from work?”

Asked by Jiffy Software for a software architect candidate.

20. “Pick two celebrities to be your parents.”

Asked by Urban Outfitters for a sales associate candidate.

21. “What kitchen utensil would you be?”

Asked at Bandwidth.comfor a marketer candidate.

22. “If you had turned your cell phone to silent, and it rang really loudly despite it being on silent, what would you tell me?”

Asked by Kimberly-Clark for a biomedical engineer candidate.

23. “On a scale from one to ten, rate me as an interviewer.”

Asked by Kraft Foods for a general laborer candidate

24. “If you could be anyone else, who would it be?”

Asked by for a sales representative candidate.

25. “How would you direct someone else on how to cook an omelet?”

Asked by PETCO for an analyst candidate.

Read More Here


How listening can make you a better manager


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When most well-intentioned aid workers hear of a problem they think they can fix, they go to work. This, Ernesto Sirolli suggests, is naïve. In this funny and impassioned talk, he proposes that the first step is to listen to the people you’re trying to help, and tap into their own entrepreneurial spirit. His advice on what works will help any entrepreneur.


Showcase Your Creativity with a Portfolio Site

If your work doesn’t involve photography or illustration, you can still create a portfolio. How?

  • Showcase your mad Excel skills by showing a complicated spreadsheet you created
  • If you’re a writer, you can post excerpts of your work
  • If you’re a project manager, you can include an example of a critical path
  • If you’re a sales manager, you can prove your expertise with a graph of your exceptional sales results
  • If you’re a PowerPoint genius, you can show a couple of pages of your most exciting charts and/or graphs
  • If you’re a resource or HR manager (and really for any professional should do this), you can post (once you’ve obtained permission from the parties involved) positive comments and praise you have received!!

The Blog

Do you shoot photographs or video? Illustrate, paint, or draw? Design things? If you answered “yes” to one or more of the above, is the perfect place to show your stuff. We’ve just launched to help you build an online portfolio you’re proud of.


Over 30 portfolio themes

You need a canvas that lets your work shine. With over 30 portfolio themes to choose from (and over 200 total themes in our Theme Showcase), there’s surely one that reflects your style.

Portfolio Themes

Customize your theme

Your online portfolio is about you and your personal brand. All of our themes let you set a custom header image and a custom background image or color.

Customize Your Site

Turn your portfolio site into a work of art in itself with the Custom Design upgrade. Choose the fonts and colors that match your personal style, and tweak your design even further with Custom…

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19 Brilliant Business Lessons From Moneyball


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19 Brilliant Business Lessons From Moneyball

Excellent article! Inspiring and motivational – a must-read for all business owners.

This week’s links are all about personal and career improvement. Enjoy!


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This week’s links are all about personal and career improvement. Enjoy!

What is manifesting and how can you do it right?

10 body language interview mistakes to avoid

Top Five Personality Traits Employers Hire Most

Ten Mistakes To Avoid in LinkedIn

The most sought-after skill-sets for recruiters

LinkedIn cheat sheet – quick reference guide of must-haves

Resume cheat sheet – quick reference guide of must-haves

Interesting Job search related links


Check out the interesting job search related links below:

How to perfect your 15-second elevator pitch:

Helpful visual guidelines for job searchers:

Website to get the inside scoop in a company – it features job listings, reviews, salaries, and interview details:

Advice in a different approach to cover letter writing:

TED Talk about the power of body language:

Five new networking tips:

Four Steps to Optimizing Your Business’ Facebook Page



– Brand your page
– Timeline cover photo: 851×315 pixels
– Cover photos can’t be more than 20% of text
– Change the cover page at intervals to keep it relevant and interesting
– Add promo links if possible but not on the cover itself (Powered by heyo)
Example: Dunkin Donuts engages with “fan of the week”
Limitations: Cover Pages cannot contain any of the following:
a. Price or purchase information, such as “40% off” or “Download it at our website”.
b. Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
c. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
d. Calls to action, such as “Get it now” or “Tell your friends”.
e. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.

“The average company saw a 185% increase in traffic after crossing 1,000 Facebook fans” – HubSpot 2012
a. Link your page to your personal profile:
– Check your links to ensure they are not going to a “dead page” (dead link or 404).
– Post both in your profile and in your page
– Add your page in the ABOUT section
b. Secure your custom URL for your Facebook page:
– Customize to avoid random naming.
– Format should be:
c. Add the Like box to your website:
– Once “liked” in your website, they’ll become fans in your page
– If using wordpress, google “WordPress Like Box plug-in” to install
– If not using WordPress, google “Facebook Social Plug-In Like box”
d. post 2 to 5 times a day
– Number #1 reason for unfollowing: Too many posts
– Post a variety of things/topics: images, videos, etc
– Include “call to action” for each post
– Maximum of 80 characters per post ideally (27% more engagement)
Example: Richard Branson asked on his page, ‘Who is your favourite fictional character?’ His favourite is Peter Pan so he included a picture of him. There were many people who were engaged in this question that caused a lot of interests on his Facebook page.

“Photos in Facebook generate 53% more likes than the average post” – HubSpot 2012
1. Snackable Image Strategy:
– Relatable, easy to relate to image.
– Include an easy to answer question (fill in the blanks, yes or no, click to comment, etc)
2. Sneak-Peek Image Strategy:
– Include a “behind the scenes” view
– Makes it personalized, makes you human
– It’s not all about the brand or the image, it’s about personal engagement, having fun, make it relatable
3. “Action” Image Strategy:
Stat: When fans are asked to like a post, there’s a 3X higher “like rate” than otherwise.
– Use “like” to learn more
4. Blog Post Strategy:
– Link to the Blog post in your page
5. Traffic Generating Image Strategy:
– Add short videos to Facebook page, including an image preview
– Image size for image preview to not get cut off in timeline: 402 x 402 pixels

“More than 300,000 pages have promoted 2.5 million posts since launching in June 2012” – Facebook 2012
Caveat: You Need 400 fans to use Promoted Posts
1. Promoted Posts Strategy:
– Promoted posts are status updates where you pay to have ads shown to your Fans and Friends of Fans
– Newsfeed ads are sent out using the Promoted Posts
2. Facebook Offers:
– Easy to implement
– Offers interface with mobile devices (will act as a mobile coupon)
– Can send directly to Fans’ emails


Social Media guides and tips

Check these great FREE downloadable documents on social media :

And here are some….


A. Listen to community
B. Build trust with the community
C. Engage with the community
D. Authentic
E. Consistent
F. Small target audience (create a niche)

A. Listen to the community
Who are the community’s influencers?. What are they doing? What are they writing about?

B. Build trust with the community
– It will take time
– Ensure whatever you endorse actually works
– Ensure you respond to comments
– Respect their privacy
– Avoid pitching, instead comment in topics that interest you

C. Engage with the community
– Know your audience
– Create excitement and keep it real
– Ask for feedback
– Find a way to inspire your followers and generate leads

D. Be authentic
– Always tell the truth
– Respond to negative comments

E. Consistent
– Nurture your connections, don’t give up!
– It will take time
– Consistency leads to profit

– Website is your hub
– Lots of videos, lots of white space
– Keep it very simple
– Add links to your social media platforms
– Keep it updated
– Use GoogleAnalytics for tracking
– Be real, talk about your experiences

– Create a group and aim for 30 likes to increase your visibility in searches
– Photos and videos are more shareable than text
– 2 to 5 posts per day (start with two)
– Make comments in other group pages

– 70% female users, fastest growing social media platform
– Post images and videos, link to other social media platforms
– Great platform for promoting your product

– Mature audience
– News and media tracking, great for tracking who says what about your product
– The public’s version of news media wires

– Mature audience
– Link back to website using keywords
– Participate in groups
– Create your own group to gain credibility

– Canadians love YouTube!! Number one users per capita in the world.
– Optimize with tagging
– Link it back to your website
– Participate in other videos by leaving comments
– Link it back to Pinterest and Facebook
– Not long videos, no more than 2 minutes, 4 minutes max (short attention span from viewers)

– Send individual email and always ask permission, always have the opt-out option
– great for selling or promoting a product

– Facebook, Utube and Linkedin have online ads, for a fee
– Free online ads with Craisglist and Kijiji