Check these great FREE downloadable documents on social media :

http://www.marketo.com/b2b-marketing-resources/best-practices/video-social-media/b2b-social-media-success-kit.php?aliId=661473423

And here are some….

SOCIAL MEDIA TIPS FOR SMALL BIZ OWNERS AND JOB SEARCHES

A. Listen to community
B. Build trust with the community
C. Engage with the community
D. Authentic
E. Consistent
F. Small target audience (create a niche)

A. Listen to the community
Who are the community’s influencers?. What are they doing? What are they writing about?

B. Build trust with the community
– It will take time
– Ensure whatever you endorse actually works
– Ensure you respond to comments
– Respect their privacy
– Avoid pitching, instead comment in topics that interest you

C. Engage with the community
– Know your audience
– Create excitement and keep it real
– Ask for feedback
– Find a way to inspire your followers and generate leads

D. Be authentic
– Always tell the truth
– Respond to negative comments

E. Consistent
– Nurture your connections, don’t give up!
– It will take time
– Consistency leads to profit

ONLINE PLATFORMS
– Website is your hub
– Lots of videos, lots of white space
– Keep it very simple
– Add links to your social media platforms
– Keep it updated
– Use GoogleAnalytics for tracking
– Be real, talk about your experiences

FACEBOOK
– Create a group and aim for 30 likes to increase your visibility in searches
– Photos and videos are more shareable than text
– 2 to 5 posts per day (start with two)
– Make comments in other group pages

PINTEREST
– 70% female users, fastest growing social media platform
– Post images and videos, link to other social media platforms
– Great platform for promoting your product

TWITTER
– Mature audience
– News and media tracking, great for tracking who says what about your product
– The public’s version of news media wires

LINKEDIN
– Mature audience
– Link back to website using keywords
– Participate in groups
– Create your own group to gain credibility

YOUTUBE
– Canadians love YouTube!! Number one users per capita in the world.
– Optimize with tagging
– Link it back to your website
– Participate in other videos by leaving comments
– Link it back to Pinterest and Facebook
– Not long videos, no more than 2 minutes, 4 minutes max (short attention span from viewers)

EMAIL MARKETING
– Send individual email and always ask permission, always have the opt-out option
– great for selling or promoting a product

ONLINE ADS
– Facebook, Utube and Linkedin have online ads, for a fee
– Free online ads with Craisglist and Kijiji

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